A trade mark is a sign used by a person in the course of business or trade to distinguish his goods or services from those of other traders. The sign can be any letter, word, numeral, device (drawing or design), name, brand, label, aspect of packaging, shape, colour, sound, or a combination of these elements.
As one kind of intellectual property, trademark plays an important role in commercial product and service, and there is more companies begin to pay attention to protection of trademarks.
The Singapore government encourages business innovation, and Intellectual Property is protected in Singapore under its patent laws. Registration of trademark in Singapore can support your brand image and influence.
商标是用来区别一个经营者的品牌或服务和其他经营者的商品或服务的标记。商标通过确保商标注册人享有用以标明商品或服务，或者许可他人使用以获取报酬的专用权，而使商标注册人受到保护。
商标作为知识产权的一种重要形式直接体现在商业活动中的产品或服务上，因此有越来越多的公司开始注重自身的商标保护。
新加坡一直以来都注重知识产权保护，鼓励商业创新,现在越来越多中国企业也选择在新加坡注册商标。作为国际金融中心，,越来越多的人选择来新加坡投资。通过新加坡公司申请当地的商标专利不仅会有助于产品的销售还能帮助公司树立良好持久的品牌，这更有利于公司在国际的影响力。